Choose the line you don't want crossed quietly.
Set an alert when a budget reaches 80%, 90%, or whatever threshold your finance team prefers not to discover by surprise.
Linklo watches spend against the budgets you set across ad accounts, campaign groups, and campaigns, so pacing risk appears while there's still time to act.
Lead Gen Group is projected to hit 90% by Friday. Early enough to adjust, not explain.
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Create the budget, assign it to the right ad account, campaign group, or campaign, then watch actual spend against the pace you expected.
Set a threshold, let Linklo watch the campaign, and find out while there's still time to pause, adjust, or explain the plan clearly.
Set an alert when a budget reaches 80%, 90%, or whatever threshold your finance team prefers not to discover by surprise.
Apply alerts to the budgets tied to specific ad accounts, campaign groups, or campaigns, depending on where the risk actually lives.
Get notified by email when the condition is met, so the team can act before the monthly report writes the punchline.
Budget control is most valuable when the setup is clear, the threshold is visible, and the alert arrives before the monthly report does.
Build a named budget with a value and a date range.
Connect it to the ad account, campaign group, or campaign it should govern.
Use pacing to see whether actual spend is behaving itself.
Get notified when the spend pattern needs attention.
Start with the campaigns where spend can drift fastest. Linklo helps your team set the budget, watch the pace, and catch the issue earlier.